Attracting new customers to your business is a huge part of your success as a business owner. Although advertising and social media can help attract curious prospects in your area, chances are that if your business isn’t aesthetically pleasing and welcoming, customers may choose your competitor over you.
Luckily, great curb appeal is simple to achieve and doesn’t cost a lot of your hard-earned dollars. Below are some really simple, cost-efficient ways to spruce up the exterior of your business and make it more welcoming to new and current customers.
Great signage that is visible from the street is so important to your business. Signage should tell your potential customers who you are and make it instantly recognizable what your business does. Old, worn-out and faded signs deter customers from considering your business as a potential solution their seeking.
Shabby, over-grown, and weed-strewn landscaping turns potential customers away from your establishment. A simple, clean-looking landscape plan (think trimmed bushes, cut grass, weed-free flower beds) will allow customers to see the front of your business and give them the impression that you’re serious about the quality of the products and/or services you sell.
If it’s not being used, get rid of it. Empty boxes, unused palettes, dead plants, and trash make your business look uncared for. Keeping the exterior of your business clutter-free and well-maintained creates a more welcoming environment for your customers.
The façade of your building is one of the first things people notice (if they can see it behind the landscaping). Disrepair will drive customers away even if you have beautiful landscaping and great signage. A fresh coat of paint helps keep the building looking bright and welcoming.
Great Modern Outdoor Lighting
A well-lit exterior will keep your business noticeable (and safe) in the darkest of hours. Illuminating signage will allow people to easily locate your business in the dark, while eco-friendly path lighting and parking lighting will help your customers feel more comfortable when approaching your business in the evening. Meanwhile, decorative exterior lighting will draw more attention to your business, as well as create ambiance in your outdoor spaces.
Ask yourself this: “Are you getting the traffic you want at your business?” If you really want to attract new customers and keep your current ones coming back, don’t overlook the importance of curb appeal. The way the exterior of your establishment looks plays a major role in how people view your business and products/services.
Business Curb-Appeal: 5 Reasons Why it is so Important, learntipsandtricks.com
How to Give Your Shop Curb Appeal, foxbusiness.com
Ways to Improve Your Business’ Curb Appeal, rabidofficemonkey.com
Curb Appeal for Your Small Business, youngupstarts.com